Answer instantly, even at night
A guest asks for a price at 10pm. Reply in the morning and they've booked elsewhere. The AI replies instantly with real availability and prices.
Direct booking
Move bookings from booking sites to direct.
Booking sites take up to 15–25% of every night in every room, and the guest belongs to them, not to you. Sookzaa helps guests book direct with you in chat, on WhatsApp, Facebook or LINE, with selling tools that work.
An example
The commission you pay every month.
A hotel selling ฿200,000 a month through booking sites at 18% commission pays ฿36,000 a month, about ฿432,000 a year. Moving one booking in five to direct keeps about ฿86,000 a year in the hotel.
| Per month | Per year | |
|---|---|---|
| Sales through booking sites | ฿200,000 | ฿2,400,000 |
| Commission at 18% | ฿36,000 | ฿432,000 |
| Kept if 20% moves to direct | ฿7,200 | ฿86,400 |
Five ways that work
The tools that get guests to book direct.
Direct-only prices and codes
Codes for direct bookings, returning guests and birthdays. Your direct price beats the booking sites, and you still keep more.
Turn booking-site guests into chat contacts
A QR code at check-in invites the guest to chat with you on WhatsApp or LINE, with a gift. Next time, they book direct.
Stay stamps
Stay a set number of nights and earn a free night or a gift, for direct bookings only. Guests see their stamps in their chat.
Flash deals for empty nights
An empty room tonight is revenue gone forever. Send a limited-time deal to past guests on WhatsApp or LINE.
Sell extras in the chat
Transfers, spa, breakfast and late check-out, offered at the right moment, like "frequently bought together" in an online store.
Keep your booking sites
Booking sites find new guests. You keep the regulars.
Booking sites are still useful for finding new guests. The goal is for past guests, and guests who message you, to book direct next time. Sookzaa shows who has switched to direct and how much commission you have saved.
Questions?
Common questions
How does Sookzaa cut booking-site commission?
By moving some bookings to direct: the AI answers chats instantly, 24/7; direct prices and codes that booking sites can't match; a QR code at check-in that invites booking-site guests to chat with you on WhatsApp or LINE, with a gift; and stay stamps for direct bookings. Every booking that moves to direct is commission that stays with your hotel.
Can I keep using Agoda and Booking.com?
Yes. Sookzaa doesn't ask you to drop booking sites; they're still good at finding new guests. Sookzaa helps past guests, and guests who message you, book direct next time. Message our team on LINE to talk through how the booking sites you use will work alongside Sookzaa.
How do guests pay a deposit?
Guests scan a PromptPay QR and pay the deposit in the chat. The booking lands in the room chart with their details, no re-typing, and you can track deposits not yet paid.
How much does Sookzaa cost?
Pricing is per room, per month, in Thai baht, with setup, data migration and staff training included. Message us on LINE with your number of rooms and we'll give you a price.
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Get started
Start selling direct with Sookzaa.
Priced per room, in Thai baht, with no credit card. Setup, data migration and staff training are free.