What hotel owners ask us most.

Sookzaa is a Thai-built hotel system that puts three things in one place: AI chat replies on WhatsApp, Facebook and LINE in many languages, built-in tools for selling rooms direct (flash deals, discount codes, bundles, upsells), and a property management system (PMS) with the room chart, check-in and check-out, housekeeping, Thai tax invoices and TM30 documents.

Hotels, boutique hotels, resorts, guesthouses, hostels and pool villas in Thailand, especially properties that want more direct bookings and less dependence on booking sites.

Sookzaa is Thai-first, billed in Thai baht with no credit card, has WhatsApp, Facebook, LINE and PromptPay built in, issues Thai tax invoices and prepares TM30 information, and comes with setup and training in Thai. Above all, it is built to help you sell rooms, not just record bookings.

Pricing is per room, per month, in Thai baht, with setup, data migration and staff training included. Message us on LINE with your number of rooms and we'll give you a price.

No. You pay in Thai baht by bank transfer or PromptPay, and the price doesn't move with exchange rates.

No. You pay in baht and can cancel anytime.

Yes. You can open the demo dashboard right now, with sample data from a fictional hotel. You can also try Sookzaa first and only pay once it is live with your guests.

Yes. We set up and move your rooms, rates and guest data from Excel for free. If you use another system today, send us what it can export and we'll take a look.

No. Sookzaa runs in a web browser, on the front-desk computer and on a phone, so owners can see their hotel's numbers from anywhere.

Yes. We train your front desk, housekeeping and owners, in Thai.

Your guest and booking data belongs to your hotel. You can ask for it as an Excel file at any time.

WhatsApp and Facebook Messenger for international guests, and your LINE Official Account for Thai guests. Every chat lands in one inbox, and the AI answers each guest in the app they used. If you don't have a business account on one of them yet, our team can help you set it up.

The AI replies in the guest's own language, such as Thai, English, Chinese and more, and translates every conversation into Thai for your team.

The AI answers from your hotel's real information: rooms, prices and policies. Anything outside that goes to your team with a summary in Thai. For review replies, nothing is posted until you approve it.

Guests scan a PromptPay QR and pay the deposit in the chat. The booking lands in the room chart with their details, no re-typing, and you can track deposits not yet paid.

Yes. Sookzaa doesn't ask you to drop booking sites; they're still good at finding new guests. Sookzaa helps past guests, and guests who message you, book direct next time. Message our team on LINE to talk through how the booking sites you use will work alongside Sookzaa.

By moving some bookings to direct: the AI answers chats instantly, 24/7; direct prices and codes that booking sites can't match; a QR code at check-in that invites booking-site guests to chat with you on WhatsApp or LINE, with a gift; and stay stamps for direct bookings. Every booking that moves to direct is commission that stays with your hotel.

Properties must report foreign guests to Immigration (TM30). Sookzaa prepares the foreign guest details from the booking, so staff don't re-type them one by one. The report itself is still submitted through Immigration's usual channels.

Yes. Issue Thai-format tax invoices straight from the booking.

On LINE (@597dqmbk) or by phone on +66 95 782 2057, in Thai or English. We are based in Thailand.